IBM: King Fish Media helps a technology giant create a content-rich campaign to draw new clients
IBM: King Fish Media helps a technology giant create a content-rich campaign to draw new clients
8 PagesCase Study-2- THE GOAL was to generate qualified leads for IBM’s numerous technology solutions around enterprise hardware/ software and services. IBM King Fish Media helps a technology giant create a content-rich campaign to draw new clients. Challenge How does the world’s top tech company find good leads on new customers? When you already have industry-leading market share, how do you identify, track and target the right segments for ne
