The product feed is a critical piece of any of our e-commerce clients’ businesses. Whether it’s destined to drive product list- ing ads (PLAs) or comparison shopping engines (CREs), Elite SEM is equipped to transform any raw data set into an accu- rate, optimized product feed. Anthony Milano, Senior Director of eCommerce at Hugo Boss, was so impressed with Elite’s handling of their pay-per-click budget that he decided to hand over their PL

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