ComSearch, Display, And Social Advertising Mix Boosts High-End Retailer's YOY Sales By 70%
ComSearch, Display, And Social Advertising Mix Boosts High-End Retailer's YOY Sales By 70%
1 PagesCHALLENGE Seeking to grow its online business dramatically and quickly in the face of mounting competition, this luxury fashion re- tailer doubled its search budget. But search alone can’t scale that fast for a prestige brand in a hotly competitive sector. The brand needed a broader program. SOLUTION Elite SEM focused on stimulating brand engagement among female college-educated 20-somethings—the persona of the brand—through a mix of pai
