News HuffPost Korea Drives 40% Increase in RPM with Taboola Feed HuffPost Korea is a leading daily news and opinion website and blog in South Korea, and is an affiliate of HuffPost Inc. Increase in Revenue Per Mille (RPM) Increase in Click- through-rate (CTR) 40% 60% COMPANY CHALLENGE SOLUTION RESULTS Increase revenue and CTR for HuffPost Korea with traffic from other sources than social channels. Use Taboola Feed to circulate both sponsored and organic content on article pages to drive revenue. With Taboola, HuffPost saw a 40% increase in RPM and a 60% increase in CTR. “I look at all metrics with interest, but the most important things I think about are CTRs and RPM. While Taboola has been able to increase both, the most important aspect of our partnership is communication. The

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