Case Study
MHS Digital Sees RPM Uplift of 37% with Taboola Feed Across Platforms
News MHS Digital Sees RPM Uplift of 37% with Taboola Feed Across Platforms MHS Digital is the ‘digital heart’ of Medienholding Süd GmbH and belongs to one of the biggest digital networks in the south of Germany. Uplift in RPM after Taboola Feed was implemented across platforms Uplift in organic CTR (Stuttgarter Nachrichten) 37% 26% COMPANY CHALLENGE SOLUTION RESULTS After working with other recommendation providers in Germany, MHS Digital was looking to increase revenue and engagement with organic content. Implement Taboola Feed across multiple platforms to increase revenue and engagement with organic content. With Taboola Feed, MHS Digital saw a 37% increase in revenue from Taboola. Organic CTR increased for multiple sites, most notably by 26% for Stuttgarter Nachrichten.