Ballymore Objective • To drive awareness and investment across Ballymore’s property portfolio. • Targeting British Airways customers travelling to the UK specifically from North America and South East Asia. Solution • Using the opportunity offered by Boarding Passes to engage directly with the identified audience segments over a 2 month period. • Full page in High Life magazine over the same period to amplify reach and engagement. Results • Within 2 weeks of the campaign starting, Ballymore were able to identify a British Airways customer who invested £450,000 as a direct consequence of the Boarding Pass campaign. Onboard - High Life magazine Boarding Pass

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