Oppo Digital Objective • To promote Oppo’s range of Planar Magnetic headphones to a frequent flying audience. • To enable British Airways’ customers to test the product in a relaxed environment. Solution • A long-term Product Placement partnership with British Airways where all Executive Lounges at Heathrow T3 and T5 have relevant Oppo headphones at all Work and Entertainment Zones. • A bespoke stand was designed and displayed in 2 of our most premium lounges over a period of time. • Customers were able to use the products either on the stand, or to enjoy them in the comfort of their own seat within the lounges. Results • In the first 3 weeks of the Product Placement partnership an increase in the number of customers using supplied headphones in the Work and Entertainment Zones

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