Sunseeker Objective • To showcase the Sunseeker range of luxury yachts to British Airways’ most affluent customers. • To inspire and build brand awareness in a contextual environment. Solution • Strategically target the Gold Executive Club members and customers travelling in a British Airways First cabin. • A beautifully crafted and designed Sunseeker brochure placed in First & Concorde lounges at LHR T5 and Gatwick. • Positioned at strategic points in these lounges over a 3 month period to maximise engagement. Results • Customer engagement proved to be high and the maximum number of brochures allowed in these spaces were exhausted. • We received strong customer feedback regarding the quality of the brochure and the ease of access to it. • Sunseeker were highly satisfied with the

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