How VILLA Raised Conversion Rates by 31% by Focusing on Individualization VILLA is a Philadelphia based lifestyle retailer of urban-inspired footwear and apparel. They have nearly 100 brick and mortar locations and a rapidly expanding eCommerce business. VILLA’s shoppers are creatively minded, community-focused tastemakers who aren’t looking to buy into what’s popular. They’re individuals who want to express their own unique style.

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