Case Study
Charming Charlie: Modernizing Swiftly to Stay Ahead of the Competition
Charming Charlie: Modernizing Swiftly to Stay Ahead of the Competition Charming Charlie is an established brand with a 10+ year brick and mortar business. The contemporary women’s fashion and accessories retailer’s mission is to help every woman be colorful, confident and chic. In line with that goal, the retailer launched its digital store two years ago. The company is focused on Personalization to take their customer-first approach to th