www.kone.com Headquarters: Helsinki, Finland Size: Over 1,000 offices in 50+ countries; 43,000 employees Net sales: EUR 6.9 billion (2013) When KONE decided to migrate its websites to a more stable and dynamic platform, it had to address region-specific content, mobile display and faster performance on site. The manual process of localizing and managing web content was also slowing them down. But in little over a year, the migration was complete and KONE was seeing a 20% lift in conversion rates. How did this global brand streamline its processes, meet local needs and transform the online customer experience? Succeeding in business for over 100 years requires a relentless focus on the customer and an eye for the future. That sums up KONE’s approach and explains why, at any given

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