Case Study

How DataCore Software leveraged precision targeting to add $1million+ in open pipeline

How DataCore Software leveraged precision targeting to add $1million+ in open pipeline

Customer Challenge: In 2019, DataCore Software identified a key business goal that ViB could help accelerate: finding the right buyers for their solution and putting qualified opportunities to put in front of their sales teams. To answer this challenge, DataCore sought a vendor able to deliver sales-ready meetings that met their qualification criteria: is the person involved in evaluating or purchasing their solution, is there a technical or business need, and what is the timing? According to DataCore Senior Marketing Manager Gabby Torres-Soler, their ideal prospect would have a buying interest or a relevant project upcoming in the next 12 months. Description: The Authority on Software-Defined Storage Company size: 250 | Year founded: 1998 | Headquarters: Fort Lauderd

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