A case study by PULLING BACK THE CURTAIN: How top independent brokerage, Samson Properties, recruits over 100 new agents per month Author Paige T epping, RISMedia For Donny Samson, CEO of Samson Properties with 3,600 Realtors and 29 oces in Virginia and Maryland, when it comes to recruiting, he's got nothing to hide. Having added 1,100 agents in the last year alone—86 percent of which came from referrals within the brokerage—he's pulling back the curtain and sharing his tried-and-true strategies for finding the best talent. His recruiting strategies roll up into three important strategies: Give agents the information they need up front Lead with value Pay it forward Case Study: Samson Properties Location: Virginia, Maryland, and the District of Columbia Brokerage size: 24 o

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