Problem How to you increase brand awareness for an independent real estate agency? Solution By using a strategically placed OOH campaign. Background Wesley Works is a real estate company that opened 2008. One of the few real estate companies to be unaffiliated with any national franchise or brand in the local area. From 2008 to 2013, the company worked to grow the brand and saw annual sales volume ranging between -$250,000 to +$1,000,000. The company ranked consistently between the number four and number six agency in the target market. Wesley Works needed to get its name out in a big way to compete with the long time established agencies and rise to the number one spot. Objective The objective was to brand the real estate agency in Emmaus, PA and surrounding areas throughout the ye

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