Problem How do you increase name and brand recognition for a real estate company? Solution By using an attention-grabbing OOH campaign to increase recognition of Matt Curtis Real Estate in the market. Background Matt Curtis Real Estate needed to increase its name recognition and build its real estate brand in the Huntsville, Alabama area. Objective Use eye-catching billboards to increase recognition and create interest of Matt Curtis Real Estate in the market. Strategy Election season ads were running in the market from August to October. As a response to the political climate, the company started its campaign with ads asking “Moving to Canada?” during those months to gain attention. The initial responses lead him to buy 19 more static locations, using a teaser approach. A two-week te

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