whitepaper : How to Unlock the Power in Y our Marketo ProgramsLearn more: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2016 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 In many organizations just getting started with Marketo, programs tend to be more technical than strategic. Marketo becomes the workhorse of marketing automation, which is a great place to start. Each of the programs contains tasks to complete, such as managing event registration, tracking downloads or sending an email campaign. However, what’s often overlooked is Marketo’s ability to streamline

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