whitepaper : Four Ways to Integrate Predictive Marketing Into Y our ABM StrategyLearn more: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2016 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 Predictive marketing is gaining momentum among marketing organizations seeking better ways of scoring leads. It goes hand in hand with the rise of Account Based Marketing (ABM), which, at its heart, is about focusing marketing efforts on a highly targeted prospect with a tailored, personalized message. B2B marketers can augment their ABM strategy with predictive marketing,

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