How to sell 2000 football tickets to away supporters with Facebook Ads Ullevaal Stadion is the Norwegian National Arena for football. They wanted to engage and encourage the away supporters to buy tickets for the friendly international game Norway-Sweden on June 8th 2015 – to make an extra welcoming atmosphere for the Swedish National Team. Parties Involved Ullevaal Arena – The national football arena in Norway. Subsidiary sales company for the NFF, The Football Association of Norway. NXT/A2N – Oslo-based advertising & digital agency – creative force, project lead, ads buying. Fanbooster – Do-it-yourself tools for effective social media marketing. The story / GoalsThe ultimate objective was to fill 1000 seats in Ullevaal Stadion with away supporters. The Norwegian national team has been

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