How Eukanuba got branding, leads and engaged fans with their latest campaign Intro Eukanuba wanted to increase the awareness of how quality pet foods can make a difference for the health of your pets. And they wanted to do it in a way that focused on the love we share for our four-legged friends. Eukanuba is one of the world’s leading brands for premium pet foods. Partners P4 with Henrik Alfheim: P4 is Norway’s largest commercial radio station, and an MTG company.Fanbooster: Do-it-yourself tools for effective social media marketing. The Story The campaign was run in two periods, one for dogs and one for cats. In the respective period, we used Facebook Ads, newsletters, and in-store promotions to invite cat- and dog owners to visit the campaign site. The campaign site was built with a Faceb

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