Problem How to introduce up and coming music artist William Garza to the Hispanic target audience in Los Angeles? Solution An out of home campaign strategically placed in areas highly populated by Hispanic consumers. Background JC Productions, a music label, represents many up and coming artists, and wanted to introduce rising singer Wil- liam Garza. Objective JC Productions wanted to target Hispanic consumers in the Los Angeles area to promote the release of new music from William Garza. Strategy JC Productions utilized three static bulletins in densely populated Hispanic areas to promote William Garza and his new music. Plan Details Markets: Los Angeles Flight Dates: March 18, 2019 - May 12, 2019 OOH Formats Used: Static Bulletins Target Audience: Hispanics Ameri

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