Problem How can Pardy & Rodriguez better connect their brand to the Hispanic American community of Orlando? Solution By maximizing reach and frequency through the use of OOH and mobile. Background Pardy & Rodriguez, PA practices personal injury and insurance dispute law in and around the Orlando area. Central Florida has a large Hispanic American population and Pardy & Rodriguez launched a brand specific to the personal injury side of their practice to target services to Hispanic Americans in the Orlando market. Objective The objective was to promote the Pardy & Rodriguez speciality in personal injury cases to Spanish-speaking adults 18+ in the Orlando market. Strategy A combination of out of home and mobile in-app advertising was used to target the demo. Plan Details Marke

Join for free to read