How to Evaluate Global Data Providers B2B Buyer Roadmap 2 Introduction The importance of data is becoming increasingly evident to organizations around the world. But the path to reliable business intelligence is not always straightforward. Many business leaders compare data providers based on quantity and cost. Superficial evaluations such as “how many accounts can you provide?” or “what is your cost per contact?” mean the vendor with the most records often wins and the one offering the highest data quality gets overlooked. T oday’s business landscape is evolving at a tremendous rate. People are switching jobs, relocating, retiring early, and working from home more than ever recorded. Dubbed The Great Resignation, this phenomenon shows no signs of slowing down. Companies are transfo

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