8 Ways T eams Use Data-as-a-Service to Drive Go-T o- Market Success 2 In this eBook, discover how to: 1. Source accurate data on small businesses 2. Profile the ideal customer for a niche market 3. Understand and expand your total addressable market (TAM) 4. Understand granular details about your target accounts 5. Fill in missing information about your web visitors 6. Build a data-driven content marketing strategy 7. Make the most of high-cost marketing tactics like direct mailers 8. Evaluate the financial standing of small, private companies Introduction Almost a decade ago, McKinsey Global Institute found that data-driven organizations are not only 23 times more likely to acquire customers, but also six times as likely to retain customers, and 19 times more profitable tha

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