Case Study
How to Air a Reality TV Show Exclusively on Social Media
SUCCESS STORY: SUMMERBREAK Millions of fans followed along 24/7 via social media’s instant updates and video streams Compressed months of production and marketing into 10 weeks of live streaming using Hootsuite Monitored 8 teenagers’ mobile social channels to source great content in real time Successfully launched the first reality TV show aired entirely on social media Success Story: Summerbreak How to Air a Reality TV Show Exc