Jysk Fynske Medier (JFM), Denmark’s second-largest media group, needed a solution to collect and analyze first-party data amid increasing restrictions on third-party tracking. Partnering with Tealium, JFM implemented AudienceStream CDP and iQ Tag Management to unify customer insights across 140+ websites, enabling personalized advertising and editorial optimization. This holistic approach improved user engagement, streamlined operations, and enhanced ad targeting, leading to a 4x return on investment. By leveraging first-party data, JFM future-proofed its strategy while maintaining compliance and optimizing customer experiences.

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