Case Study
World Society for the Protection of Animals
Defend Save Comment Protect Help Sign Preserve Care Pledge Defend Save Comment In 2007 U.S. branch of the World Society for the Protection of Animals (WSPA-USA) was looking to ramp up its online advocacy e!orts and build a base of new supporters. WSPA joined forces with Care2 and launched an online petition campaign via Care2’s Petition Site to rally citizens around the Universal Declaration on Animal Welfare. The campaign inspired political leaders, organizations and individuals to treat animals better and have a long-term impact on the welfare of billions of animals worldwide. “These new list members have helped recruiting e!orts to be more productive going forward,” said Emily Bersin, Digital Manager at WSPA. The return from these new members is eve