Case Study / / Simplot’s 360° ‘Foodie’ Experience How Simplot Turned their Five Tastes Website into a 360° Online ‘Foodie’ Experience Australia’s long-standing love-affair with Asian cuisine has only intensified over the years. With Indonesia and Thailand becoming increasingly popular holiday destinations 1 , and rice and noodles replacing potato as Australians’ side dish of choice 2 , it’s clear that the Asian influence on Australia’s

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