Case Study / / Why a Wealth of Web Content is Worth its Weight in Gold “In the accounting sector, you’re only as good as your previous work and reputation, so the ability to easily publish and manage PR and thought- leadership content, through a range of channels, was imperative” . Pernilla Linden Research Analyst, Ferrier Hodgson How Ferrier Hodgson Turned its Website into an Effective PR Tool Forecasting Change Since the Global Financi

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