How should customer support interact with sales, product, and marketing teams? A Conectys made WhitepaperThe short answer is: every section of a business is business-critical in its own respect. But as the modern economy has evolved towards The Fourth Industrial Revolution, a lot of decision-makers spend a good portion of their time focused on these areas: • Customer support/experience: “The front lines” of the business. • Product: What the business is offering. • Marketing: How those offerings are being presented to new audiences. • Sales: How those audiences are becoming customers. This begs a logical question: what is the ideal intersection of customer experience and the other three functions? Conectys has, as of 2020, 16 years of experience with customer experience outsourcin

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