LIVE CHAT DRIVES UP CONSUMER INSIGHT How Shlomo Sixt's digital team is using Proonto to engage global visitors to their inbound travel e-commerce website, collect consumer insights and use it to improve customer experience THE SHLOMO SIXT CASE STUDY or how listening to your customers can drive your way to success.SOLUTION Within 14 days in January 2018, a bi-lingual team from the Proonto associate community was certified and activated. Customer acquisition channels were mapped and combined with behavioral data such as rush-hours trends, average time on site and funnel dropping points. In turn this data was used for targeting with algorithmic triggers prompting visitor to chat live with a knowledgeable live associate. Once a conversation has started, the associate's

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