How Roots Uses Mobile to Unify Commerce CASE STUDY: ROOTS In-store inventory lookup and omni-channel user experiences are two key mobile pillars. Mobile shoppers browse more than 14 products before making an in-store purchase. “The shopper is carrying the omni- channel device. Whether using their phone to look up inventory in a store or even browsing our site while in store, mobile is bridging the gap between online and offline.” Lau

Join for free to read