This case study explores how conversational commerce—using real-time messaging and chat to engage with customers—can significantly boost conversion rates, enhance customer experiences, and reduce operational costs. It highlights that Millennials and Gen Z consumers prefer interacting with brands via chat and messaging apps, with 62% of 25-34-year-olds using chat during their shopping journey. This approach leads to a 10x boost in revenue and up to 30% cost savings in customer service, making conversational commerce an essential tool for modern businesses aiming to streamline their customer experience and increase engagement.

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