“Mobile has led to a complete reset on metrics. Now, we measure and manage the business to shopper-first metrics, not the legacy view that was based on visits or sessions.” David Cost SVP , Digital Commerce and Marketing, Rainbow CASE STUDY: RAINBOW Rainbow is an 81-year-old moderately priced retailer with more than 1,100 stores and a remarkable mobile presence and understanding of its mobile shoppers. With a stunning 70% of its traffic c

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