How Overstock Uses Paid & Earned Media To Drive Brand Engagement A Customer Success Story with Overstock; Industry: E-Commerce Since their beginnings in 1999, Overstock has evolved from a fledgling startup to a billion-dollar online retailer and blockchain company. Overstock sells a wide range of products including home decor, furniture, bedding, and many other goods that are both closeout merchandise and new merchandise. Until recently, there has not been a mechanism to “target” press coverage to a very specific audience. Today, Onclusive has an innovative solution to control the distribution, targeting and results of your content by fusing your communications strategy with paid media. The goal is to combine the credibility of earned media with the reach and frequency of d

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