1 HOW TO OPTIMIZE MESSAGING & SOUNDBITES TO DRIVE SUCCESSYour Message Matters. Measure Just How Much. Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services. All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging: how they want to deliver it, through which channels and how they want to evolve it over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your comm

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