Case Study
Measuring Earned Media Quality to Prove the Business Value of PR
Measuring Earned Media Quality to Prove the Business Value of PR Industry: Media & Publications Customer Success Story2 About Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. The Edmunds story is quite impressive, with its roots as a paperback newsstand publication from the 1960s that has now grown into one of the most beloved and well-known automotive resources of the 21st century. Regarded as one of America’s best companies to work for by Fortune and Great Place to Work, Edmunds is based in Santa Monica, California.Edmunds is no