BACKGROUND Otten Coffee was established in 2015, starting off its business as an online store selling coffee beans, tools, and equipment. Today, it has made a name for itself and is one of Indonesia’s leading coffee E-commerce business. The company caters to the needs of a range of customers, including: homebrewers, office workers, baristas, coffee shops, and others. What started as a humble venture for a passion for coffee in Medan, has led Otten Coffee to Jakarta, and the company is excited to see where their journey goes from here. Otten Coffee at a glance Founded in 2015· Indonesia’s first verticallyintegrated coffee company to use an omni- channel approach, with a mission to #MengopikanIndonesia Indonesia’s leading coffee E- commerce business selling coffee beans, tools, machin

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