The sales and marketing get to design dynamic loyalty schemes and campaign custom to their marketing strategy. These campaigns have the capability to be instantly implemented to the campaign-specific target group within the channel partners. The channel partners can even access their own purchase information to understand where they stand and push further to avail the campaign incentive. Client This one was initially incorporated in 2009 as an investment company. It commenced operations in the housing finance sector in October 2014 and significantly transformed its business by expanding its footprint to 51 branches and over 2700 channel partners. They are registered with the NHB as a systemically import- ant non-deposit accepting housing finance company. The company offers a complete

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