How One Healthcare Marketer Created a More Functional Budgeting & Planning Process For Her 19-member Team with Allocadia
How One Healthcare Marketer Created a More Functional Budgeting & Planning Process For Her 19-member Team with Allocadia
2 PagesAllocadia Case Study: Change Healthcare Allocadia | 1-866-684-0935 | sales@allocadia.com | www.allocadia.com | Follow @allocadia on Twitter 1 The Challenge When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team that was frustrated with its budgeting process. Nineteen marketers spread across five locations needed to build budgets, forecast their results and
