How Allocadia Helped VMware’s Marketing Teams Get Better Aligned, Stay On Budget & Make More Strategic Decisions
How Allocadia Helped VMware’s Marketing Teams Get Better Aligned, Stay On Budget & Make More Strategic Decisions
3 PagesAllocadia Software Case Study: VMWare Allocadia | 1-866-684-0935 | sales@allocadia.com | www.allocadia.com | ? Follow @allocadia on Twitter 1 The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Because marketers were managing budget and investment information in spreadsheets,
