How OLX improved funnel conversions for its online marketplace with Mixpanel THE GOALS OLX is a global online marketplace that operates in 40 countries, throughout South East Asia, Latin America and Europe. Owned by Naspers – one of the world’s leading platforms for the internet, video entertainment and media – the classified ads platform serves all verticals, from merchandise to real estate to automotive. When someone needs to create a classified ad – to sell a car, list an apartment, sell an item, etc. – they post to OLX’s Horizons platform. And every month, hundreds of millions of people in local markets around the world generate more than 1.7 billion visits, 35 billion page views, and 54 million listings to OLX. “We looked to Mixpanel to track and analyze everything user rel

Join for free to read