HIGHLIGHTS 25 million unique users reached Over 2.25 lakh user listings THE SOLUTION 300 million monthly impressions 50% reduction in cost per install over the course of the campaign lnMobi's performance advertising platform was the perfect solution to drive OLX's mobile growth strategy. PLATFORM Android (across devices) CREATIVE • Video Focus* o Served the secondary objective of brand recall for OLX with a high completion rate o Showcased multiple products to users through scrollable carousel video end-cards to drive user action 0 Click to watch video 11 million 4Xgrowth 75% monthly impressions in video ads on network completion rate • Creative Optimizations o Enabled frequency capping and creative refresh to keep the campaign relevant and impactful o Optimized for sh

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