Case Study METRO Helps to Provide Retailers with new Possibilities Food & Drinks How METRO supports small and independent retailers with a customized online shop METRO is a leading international specialist in the wholesale and food trading industry – a business sector in which IT rather used to have a support function for the classic B2B wholesale business. At METRO, however, the use of omnichannel is already a significant part of the corporate strategy. The main focus of METRO- NOM, the wholesaler’s tech-unit, is the digitization of B2B commerce. The overarching objective is to create the right technical conditions for digital transformation. 36,5 billion € annual turnover Based in 35 countries > 150.000 employees ~ 2.000 IT Specialists Customer-centricity for everyone! METRO primar

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