MASS ENGINES CASE STUDY EXECUTIVE SUMMARY The marketing team at Informa Engage was tasked with developing a plan and identifying a platform for moving to a modern marketing model. They were looking to shift from batch-and-blast communications to an approach that would enable targeting and drive engagement for over 150 brands. This included 16 million contacts across 17 markets who were being sent millions of emails a month. MASS Engines was brought in to: > Advise and lead the overall strategy > Serve as project manager > Provide Eloqua implementation expertise CHALLENGE At the start of the project, Informa Engage had 11 market groups set up on a batch-and- blast email system. They wanted to move to a marketing automation platform where all the relevant data sources would be central

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