CASE STUDY: LASTMINUTE.COM.AU How Lastminute.com.au Boosted Demand with Intelligent Content To drive customer loyalty, Lastminute.com.au knew they needed to step up their email marketing with a relevant, customer-centric campaign. Their goal was to optimize their monthly flight newsletter with a focus on mobile to better reach their on-the-go customers. Delivering this experience would require a few things: real-time pricing to ensure they were promoting accurate deals, personalization for a 1:1 experience, and mobile-targeted content to boost engagement. Using Movable Ink’s Real-Time Pricing Solution, Lastminute.com.au could create personalized flight content with real-time prices to drive customers to book their flights directly from the email. The deals displayed were based on ea

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