CASE STUDY: LENOVO How Lenovo Boosted Engagement with Movable Ink’s Signals Lenovo consistently uses web crops from Movable Ink in their promotional emails to deliver up-to-the-minute product deals and make life easier for their email team - web crops increased their productivity by 50%! But they wanted to take their email content even further and create a hyper-personalized experience that spoke to each individual customer. Lenovo leveraged Movable Ink’s behavioral expansion, Signals. The team selected their top focal products through Signals and checked for a customer’s interest in them. If the customer had interest, they were targeted with a piece of content for that product. If a customer wasn’t interested in a specific product, they could check the category level for fallback c

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