How Jetstar Turned Functional Notifications into Inspirational Experiences with Intelligent Content CASE STUDY: JETSTAR Movable Ink has provided us with new tools and great opportunities to communicate to our customers in more engaging ways.” — JANE YUEN Digital Marketing Manager CHALLENGE Following the initial excitement of booking a trip, Jetstar aimed to improve the customer’s travel experience and in turn, increase revenue by offering the choice of adding optional product inclusions to their booking such as seat selection or baggage. They wanted to create valuable experiences for their customers that increased email engagement and stood out in the inbox — ultimately, ensuring customers are prepared for their upcoming trip. ABOUT JETSTAR Since their launch in 2004, Jetstar ha

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