How Lamps Plus gave customers convenient experiences and differentiated their customer care strategy Case Study : Lamps Plus 01 "We see customer care automation as a vital component of being competitive and growing profitably – its a win for both our customers and our business because it helps us differentiate in the market, enhance and automate our customer communications, and reduce costs." Lamps Plus, the United States’ largest lighting retailer, recognized a need to take action to cement their market-leading position. Shoppers’ buying behaviors changed, and to evolve with customers’ preferences, they needed to deliver improved customer experiences across channels that customers used more than email. Angela Hsu, SVP of Marketing and eCommerce, identified the need to p

Join for free to read