How JUST uses SurveyMonkey Audience to crack the plant-based food industry JUST, a food startup offering plant-based egg alternatives is making moves. It’s entering new markets, cashing in on under-the- radar consumer trends, and learning everything from A to Z about its target buyer—and SurveyMonkey Audience is the insights engine that powers it all. Juggling an end-to-end insights program Daniel Scharff is the head of insights and analytics at JUST, which means his company and their partners rely on him to tell them everything about the market, target consumers, and how JUST is performing with each. What’s driving the mainstream adoption of plant-based proteins? Who are these consumers, and why do they buy JUST Egg? What’s the most effective menuing and shelf placement? How sh

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