How Allbirds uses SurveyMonkey Audience to fuel its explosive brand growth Keeping up with rapid brand expansion In the sneaker industry, brand is everything. Nobody knows that better than Allbirds, whose eco-conscious brand propelled it to sell a million pairs of its unique wool sneakers within its first 2 years, expand into 18+ countries, and grow to over 400 employees. “Our short-term and long-term financial performance is dependent on how strong our brand is,” said Dinesh Gaur, director of analytics at Allbirds. “We see there’s a clear correlation between brand awareness and hard financial metrics like sales and conversions.” Since Allbirds’s brand is so important to its success, it’s critical that Gaur keeps a close eye on the company’s brand health. And it becomes all the m

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